The campaign’s core objective was to translate the essence of the network’s series into high-traffic urban touchpoints to maximize audience engagement. By leveraging experiential design, the execution transformed passersby into active agents, immersing them in the investigative roles of their favorite AXN protagonists.
Social media and billboards kept the mystery and crime narrative alive throughout the urban ecosystem, offering challenges, riddles, and puzzles for fans.
Angélica Guerra
Project Manager, SONY Entertainment Colombia
