We designed this campaign as a disruptive manifesto. Baool feels and looks exactly like these visuals: an immersive journey that extends far beyond the palate to broadcast the true essence of our spaces. It is a sensory translation where the brand’s atmosphere becomes a tangible reality for every guest.
We found inspiration in the hyper-modern and the alternative, crafting a world that is as striking as it is accessible. Our creative direction focuses on the 'superficial' in its most elevated form—bright, iconic, and undeniably fun. This mirrors the soul of our burgers: a recognizable masterpiece designed for pure enjoyment, where what you see is exactly the bold flavor you are about to experience.
María Eugenia
Founder & Owner, Baool
