The goal of the social media campaign was to spark interest and capture the attention of bakers, pastry chefs, and related professionals. This was achieved through products and recipes featured in Levapan's Pan Caliente magazine. The seasonal campaigns focused on Mother’s Day in May, Love and Friendship Day in September, and Christmas in December
In parallel, we designed seasonal dessert packaging that visually reflected each of the proposed concepts. We utilized floral patterns and theme-related graphics over pastel tones, highlighting the company’s 70-year legacy of being part of Colombian homes.
Catalina Santana
Head of Digital Campaigns, Levapan
